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Unified Communications have been growing steeply in popularity in the past years. The pressuring questions service providers ask themselves have shifted from “What is UC?” to “How can I profit from UC?” and the latter has yet to be answered for a lot of people. There are lots of ways to get money out of offering Unified Communications and this paper will make them clearer.
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About the UC market
The market share of existing providers shrinks and the competition for subscribers increases. Developing new services to retain existing customers and attract new ones is essential for maintaining a place in this dynamic market. By offering real-time communication and collaboration, you can enhance customer loyalty, reduce churn, and potentially increase their ARPU.
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Your mobile phone is just an extension of Unified Communications. We aren’t trying to deny its importance, but just to underline that it is merely a component and that your mobility can be dramatically enhanced.
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Picture this scenario... |
Time
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efficiency
With UC, efficiency is increased with the interconnectivity of communication channels. This means you can send your information on one channel and receive the reply on another. This can prove to be a high increase in productivity. Say you call a phone line; the receiver is not in the office, so you leave a voicemail. The receiver has set his voicemail to go in his email inbox. He has a smartphone and immediately sees your message and replies.
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Using all online communication means from a single interface is a huge advantage, but the intelligence of the system lies in knowing which connections can be established before attempting to initiate them. Presence information implies greater efficiency in such a simple way.
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The secret of a successful call center lies in UC |
Setting
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it up
In order to gain new clients and increase ARPU, all you need to do is evaluate your current infrastructure and alternatives to see ways to improve services and reduce costs. Most service or hosting providers already have a reliable infrastructure that can be used for offering Unified Communications with no extra hardware purchases.
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Human efforts are also considerably lowered with VoipNow since billing is also automated. You don't have to export call records and then process them manually or with another software product. VoipNow’s charging plans automate this operation for you and its call history based reporting is always exact.
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Radian Group has a customer support team can breathe easy |
Reducing
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costs
How you will save money:
- Travelling costs – no more foreign calling cards, no more long distance calling fees
- Telephone bills – your bill will be considerably lower with internet telephony
- Hardware resources – you already own most of the required hardware
- Human resources – your current staff can administrate the network; if your data is in the cloud, you don’t need to worry about anything
- Work efficiency – your staff communicates better and, thus, works better
- One purchase - you only need one client application for all communication means
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A hospital trust has nothing but advantages with automation |
Social
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networking
Websites like Facebook, LinkedIn or Twitter have the purpose to connect people from all over the globe faster and easier. Social sites have no geographical boundaries to keep people with the same interests communicate and keep in touch.
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The benefits you can gain from using Unified Communications services are various and all depend on how you choose to exploit them. Each means of communication comes with its own set of advantages and the UC puts them all together creating a sort of "all in one" package. Set aside the increase of income, it can also improve your company’s productivity.
Go
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for it
The 4PSA flagship solution is VoipNow® Platform, a suite of software applications designed to accelerate Unified Communications adoption by businesses and end-users. The products are built around cloud computing and provide unrivaled performance with the most comprehensive features, massive scalability, and the ultimate in automation.
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