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Unified Communications have been growing steeply in popularity in the past years. The pressuring questions service providers ask themselves have shifted from “What is UC?” to “How can I profit from UC?” and the latter has yet to be answered for a lot of people. There are many ways to make money turn a profit by offering Unified Communications and this paper will tell you how.
Table of Contents
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The UC

There are many ways to make money

market

As the market-share of existing providers shrinks down, the competition for subscribers increases. Developing new services to retain existing customers and attract new ones is essential for maintaining a place in this dynamic market. By offering real-time communication and collaboration, you can enhance customer loyalty, reduce churn, and churn and potentially increase their ARPU (Average Revenue Per User).

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The benefits of UC are vast and they depend on how you choose to leverage the tool. Each means of communication comes with its own set of advantages and UC brings them all together creating an all-in-one solution. It generally boosts productivity and efficiency, ultimately leading to more income.

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Out of all the benefits that UC brings, the one that stands out is mobility. When travelling or whenever you are out of the office, all you need for a VoIP call and an online presence is a computer with a broadband internet connection and a softphone installed on it. The softphone will only need just needs to be configured with the public IP address of the server running the IP PBX software as well as your authentication data.

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Your company probably already has most of the necessary hardware infrastructure – servers and an Internet connection. In addition to these, all you need is You can also use a physical gateway that connects the PSTN to your network in order to make VoIP calls, but it's not mandatory.

Regarding software, in addition to an IP PBX - which acts very similarly to a physical PBX but has enhanced features - you will need softphones on each computer in the network in order to be able to make and receive calls. These are free of charge or paid, depending on the set of features they offer. For a more familiar experience, you can buy IP phones or VoIP adapters for regular phones.

Once you have all this, you’ll be all set, ready to make calls within your network. To get in touch with the outside world, you'll require one or more SIP trunks. SIP stands for Session Instantiation Protocol and is the most common protocol for VoIP on the internet today. SIP trunking providers operate an infrastructure that can route and connect the calls originating from your system to phone numbers on other infrastructures (IP networks or PSTN). Your local telephone company provides one or more trunk lines to the customer for connection to the customer's PBX and allocates a range of telephone numbers to this line (or group of lines) and forwards all calls to such numbers via the trunkproviders can connect incoming calls too, not just outgoing. You can use an IP PBX without any connection to the local telephone company, SIP providers can allocate DIDs as well.

Management

Managing your Unified Communications network is easier than expected. A single instance of VoipNow runs on a server and serves multiple client organizations or tenants. A service provider can still deploy multiple VoipNow virtual environments on the same physical machine, even if the software is multi-tenant. 

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Unified Communications software is scalable. This means that even if you increase or decrease your hardware resources, the software is able to expand and contract its resource pool to adapt. Moreover, scalability also means that as your company grows and the network grows, the system won’t lose its functionality and efficiency.UC can help you manage internal matters, also. Take the text-to-speech system for example (often referred to as TTS). Your customers may want to receive personalized feedback or to interrogate your database by phone. Recordings and human responses within a call center are both slow and costly. TTS introduces a new level of automation in Unified Communications and it reduces costs per call.

Human efforts are also considerably lowered with VoipNow since billing is also automated. You don't have to export call records and then process them manually or with another software product. VoipNow’s charging plans automate this operation for you and its call history reporting is always accurate.

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Radian Group has a customer support team that can breathe easily
Radian Group is a global provider of investment infrastructure. After hopping on the UC bandwagon, their CIO said the following: “We didn't have one call to our Call Center. Now we have much less management complexity with the one converged network and this will allow us to get the next stage of capability to support our business growth." (Source)

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