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Seeing that more and more businesses were searching for a single product - with multiple functionalities like telephony, email, mobility, and customer relationship management, Firmao decided to provide them with a single online solution that would successfully meet their needs. After looking at several VoIP IP PBX platforms that would efficiently pair with the CRM and the email e-mail modules already bundled, Firmao decided to integrate with VoipNow. As confirmed by the vendor, VoipNow's advanced VoIP telephony features were a solid argument in favour favor of the integration. But it was the modern API UnifiedAPI that really differentiated VoipNow from other VoIP offerings. Because it allowed easy integration with the CRM module, the e-mail client, the reporting engine, and apps such as Google Calendar.
After almost a year since integrating with VoipNow, a lot of SMBs chose to adopt Firmao to better handle communications and customer management. As a result, cCustomers significantly saved save on business costs, while benefiting from advanced PBX features corroborated with email e-mail and CRM services. Firmao's customers are making the most of the contact center tools and the Unified Communications features. Here are some of the features they appreciate the most:
- Click2Call - The agent using the CRM simply presses clicks the phone number of a listed contact and the call starts.
- Call History - Conversations with each contact are easy to track, as they get automatically listed and appear highlighted on the contact details page.
- Call Recording - Each call made through the platform is stored on the VoipNow servers and can be downloaded upon request. This helps agents with any legal issues or misunderstanding arising from language barriers they might experience during calls with foreign contacts.
- Caller ID - Call duration is significantly reduced because the caller is instantly identified. Customer details are prompted on screen as soon as the call is made.
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- Major time and cost savings - Designing and developing separate software solutions takes time and money. Integrations alleviate all that effort. Having a unique codebase for all components and managing them from a single access point, helped point of access has been helping Firmao be more efficient.
- Accelerated growth - Offering CRM, VoIP, and email e-mail as bundled services leads to more customers and increased ARPU. Customers that need a CRM solution, also need email e-mail and telephony capabilities. Also, SMBs generally prefer to work with a single vendor due to lack of resources of handling multiple providers. This is why, Firmao can up-sell and cross-sell more efficiently to their existing customer base.
- Larger visibility - Having real-time access to all modules helps customers stay well-informed and make timely decisions. Information can be accessed instantly from almost anywhere, without wasting resources on extracting or fueling data from different sources.
- Improved business flows - Automating daily operations such as handling orders, invoicing, and reporting, optimizes processes and saves on business costs.
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