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Unified Communications have been growing steeply in popularity in the past years. The pressuring questions service providers ask themselves have shifted from “What is UC?” to “How can I profit from UC?” and the latter has yet to be answered for a lot of people. There are lots of ways to get money out of offering Unified Communications and this paper will make them clearer.
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By integrating social networking in Unified Communications, users have the facility to manipulate all social websites from one place, the same place from which they manipulate all their other means of online communication. This way, they get consistency and ease of access to their online information. People often realize that they “have a problem” while acknowledging how much time they spend keeping their social networks updated. What few of them realize is that much of that time is spent switching from website to website, from an interface to another or from various web apps.
Benefits
Adding new services to your portfolio is bound to draw more clients towards your business; especially since we are not talking about the same old features that everyone already knows. This UC component has been ignored by most service providers and users could love it.
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