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Unified Communications have been growing steeply in popularity in the past years. The pressuring questions service providers ask themselves have shifted from “What is UC?” to “How can I profit from UC?” and the latter has yet to be answered for a lot of people. There are lots of ways to get money out of offering Unified Communications and this paper will make them clearer.
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About the UC market
The market share of existing providers shrinks and the competition for subscribers increases. Developing new services to retain existing customers and attract new ones is essential for maintaining a place in this dynamic market. By offering real-time communication and collaboration, you can enhance customer loyalty, reduce churn, and potentially increase their ARPU.
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