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Excerpt
Unified Communications have been growing steeply in popularity in the past years. The pressuring questions service providers ask themselves have shifted from “What is UC?” to “How can I profit from UC?” and the latter has yet to be answered for a lot of people. There are many ways to turn a profit by offering Unified Communications and this paper will tell you how.
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There are many ways to make money

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UC market

As the market-share of existing providers shrinks down, the competition for subscribers increases. Developing new services to retain existing customers and attract new ones is essential for maintaining a place in this dynamic market. By offering real-time communication and collaboration, you can enhance customer loyalty, reduce churn and potentially increase their ARPU (Average Revenue Per User).

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