...
The majority of consumers (78%) trust peer recommendations over advertisements and traditional publicity means when considering a purchase. In a study, 97.03% of respondents have declared that an online experience has influenced their decision of purchasing a product or a service from a certain brand. Social media has become a must for any business, as an online presence can be more valuable than any other marketing campaign. Considering the traffic it has nowadays, imagine how bad customer experiences can influence prospect buyers.
| Section | ||
|---|---|---|
|
If you choose to promote your business or simply stay in touch with your friends via social websites, what websites will you choose? Twitter – to keep people in the know, Flickr – to give visual insight of your activities, Foursquare – to let everyone know where you are or LinkedIn – to be up-to-date with business evolution? You will probably want Facebook, but Google+ is an interesting and promising prospect, too. Each of these websites has its own benefits so you will probably try to use each and every one of them. Log in, post some photos, tweet about them and don't forget to respond to everyone that tried to contact you. This sums up in an overwhelming number of open tabs and a lot of wasted time and effort.
...