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Social Networking has become part of our day to day life. Facebook has higher traffic than Google, so it is safe to say that people use the web socially more than they do in order to get information.
The majority of consumers (78%) trust peer recommendations over advertisements and traditional publicity means when considering a purchase. In a study, 97.03% of respondents have declared that an online experience has influenced their decision of purchasing a product or a service from a certain brand. Social media has become a must for any business, as an online presence can be more valuable than any other marketing campaign. Considering the traffic it has nowadays, imagine how bad customer experiences can influence prospect buyers. 
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